“All of my print photography income is what I like to call lagniappe – a little something extra. After 15 years, I know that passive income doesn’t mean passive work. It’s about working smart, not harder. My goal is to help photographers like you create a seamless, client-centered experience where print sales are part of the process—not an afterthought. PASS gave me the freedom to earn more while focusing on what I love: my family, my craft, and my clients."
Over the years, I’ve turned my print store into thousands of dollars of passive income every year. Now, I want to help you do the same. This system is designed to help you hit the ground running while keeping things flexible enough to work for you and your unique clients.
Earning passive income with Pass doesn’t have to be difficult. Get Gabby’s system; including her recommended pricing, products, packages, promotions and email marketing automations; automatically added to your Pass account.
I like to keep pricing straightforward: a 200% markup on all products and 400% on prints. Your clients get great quality, and you get the profit you deserve.
My top sellers include photo books, framed prints, and seasonal gift packages. Photo books are my favorite. It's a economical way for clients to get a stunning album, at half the price. I’ve spent years testing products, and these are the ones my clients love the most.
Offering a selection of packages is a great way to increase your print store revenue. I love weaving print options right into the session package when I first quote clients. I always ask them what kinds of products they're looking for, and tailor a variety of packages to include some of those products. By combining different print sizes, photo books, and album options together, you can simplify purchase decisions and increase your client's total cart value.
Promoting your prints for the holidays (Mother’s Day and Black Friday are my most successful!) and running push-button email marketing campaigns are the keys to maximizing passive income. I occasionally highlight specific products too - promotions on Albums are my favorite because the profit margin is fantastic. By using my pre-configured promotions and email automations, you can feel confident that you’ll make the most of seasonal buying trends.
Ready to take your business to the
next level?
