New Owner, New Vision: The Future of Pass

A Note from Trevor:

“You can’t talk about profit; it’s taboo for photographers.”

That’s what an O.G. photographer told me about a year ago when I first started in the industry. As a newbie, I took it at face value for a little while.  But eventually began to question it.

Now, I’ve come 180 degrees.  After speaking with hundreds of photographers, I have realized that it is the most important thing to talk about.  Sure, most photographers got started hoping for a creative outlet or to channel their passion. But the only way to make it sustainable is to make it financially viable.

So. Let’s talk about profit.

Our mission is to help photographers earn more profit (and spread more joy to their clients). I’m not a photographer. But that’s not what you need.

I’ve heard from many of our photographers that what they need is a business partner. Good news: I’ve spent my entire career partnering with small business owners to grow profits. We are now partnered with YOU to grow YOUR profits.

Over the next few months, you’ll begin to see a new Pass.  Yes, we’ll be releasing a few new features.  But guess what – that’s not actually what you need.

That’s why we will be rolling out simple-to-implement Playbooks designed to help you:

  1. Deliver a premium print store experience to your clients
  2. Earn more profit from each gallery
  3. Spend less time managing your print store

Our playbooks are built with data-driven strategies based on 10 years of history with over 100,000 photographers that have generated tens of millions of dollars in print revenue.

It's an exciting time to be a part of our community.  We can’t wait to share things that are guaranteed to help take your business to the next level.

I'm honored to be part of a team that's so dedicated to helping photographers succeed. If you're a photographer looking to take your business to the next level, we'd love to hear from you.

If you have any questions or just want to chat, shoot me an email or send me a text at 817-290-3702.  (It’s me; I’ll respond!). Just make sure to include your account ID or email address so I know who I’m talking to.  I'm looking forward to jumping into this next chapter with you!

Trevor Houghton
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